Can you repeat the last thing you heard today?
Between what you say and what people repeat.
We turn product talk into something people can repeat without you in the room.
The problem
If all they remember is what you sell, they compare you.
Comparison is how brands get hijacked out of people’s minds.
Give them a good story, they will retell it.
Or spend the rest of your life explaining what you sell.
Co-founders
Vini & Adri
Hey, what’s the story?
We didn’t learn narrative in a course.
We know enough neuroscience to know the brain weighs risk, benefit and uncertainty before it decides anything. We know enough about behaviour to know a good story prints the right picture in someone’s head before the weighing even starts.
Right now your brain wants numbers that prove we can ship a story. It also wants proof the idea itself works.
Three years on the road with three dogs. Six hundred stories shipped, three countries, thirty-one cities, forty houses. Twenty-five of them paid for with a story instead of rent.
Then we go up and blow the dust off the one worth repeating.
Two ways in
No More Gap
Tell us the secret you want everybody to know.
Not the pitch. The thing you keep explaining in person because it never survives the trip.